In effective field theory, a form factor is a function which gives the properties of a certain particle interaction without including all of the underlying physics. It is measured experimentally when a theoretical calculation is unavailable or too difficult.
For example, at low energies the interaction of a photon with a nucleon is a very complicated calculation involving interactions between the photon and a sea of quarks and gluons, and often the calculation cannot be done. Often in this context, form factors are also called "structure functions", since they can be used to describe the structure of the nucleon.
However the general form of the interaction is known,
where represents the photon momentum. The three functions, are the form factors for this interaction, they can be measured experimentally, and then the three effective vertices can be used to perform calculations that would otherwise be too difficult.